5 Good E-Commerce Strategies to Reach a Wider Customer Base

Vanessa Tran , Oct 29 2020

If you have an online store that sells directly to customers, you know the importance of reaching a wider customer base. With more traffic coming your way, you can generate more sales and position your e-commerce store higher in the market. While online stores do go through highs and lows, there are simple actions you can take to reach a wider audience.

To make your online store more profitable, here are five e-commerce strategies that will help you expand your reach and generate more sales.

Increase E-commerce Search Usability

There are two types of people who come to your online store: people who know what they want to buy and people who want to browse. To accommodate both groups, you need to have effective navigation and search capability.

Here are some ways to do this:

  • Ensure navigation is simple and functional
  • Organize menu bar and categories
  • Include a search feature
  • Give the option to filter and sort results
  • Use a linear checkout process

Bottom line: Make it easy for customers to find the products they want, otherwise they may go to a competitor.

Add High Quality Photos and Product Descriptions

To help customers make a decision, give them all the information they need. Remember, they can’t touch or see the product, so they’re relying on your images and descriptions to make a purchase decision. Include beautiful product images to attract attention, and share a list of features and benefits so customers know exactly what they’re getting.

Optimize Shopping Cart Functionality

The average shopping cart abandonment rate is nearly 70 percent. This means that the majority of online shoppers leave without buying anything. To understand why this is the case, you must test frequently. Are your shipping fees unclear? Are there too many distractions? Are your forms too long? Make the checkout process simple and streamlined to boost conversions.

Display Trust Seals and SSL Certificate

Nobody is going to want to shop on your site if it looks shady. To show that you are a reputable business, proudly display your security badges and purchase an SSL certificate. Without this, your e-commerce site will say “Not Secure” next to the URL, and this will scare people away.

Partner with E-commerce Shipping Solutions

Consumers don’t separate the purchase and delivery experiences. They are intertwined into a single customer experience. This is why it’s imperative to have a dependable parcel shipping company that delivers your products on time.

To stay competitive, offer real-time notifications, delivery status updates and click-to-call customer service options. You may also need to work with a third-party logistics provider to manage large volumes of complex orders. As a leading international parcel shipping company, we at Parcll Delivery would love to help you reach a wider customer base. Reach out to us to get more tips on this topic!

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